摘要
收益管理是在不增加成本的情况下,通过科学的市场需求预测和合理定价使企业现有资源配置最优化,在航空等服务行业得到了广泛应用并取得了不错的效果,讨论了收益管理的相关概念并介绍成功应用收益管理行业的特征,指出一类特殊按订单生产企业收益管理有着潜在的用途.建立了最优定价和能力决策模型.
Without additional cost, revenue management can optimize pre-existing capacity of a firm in order to maximize the revenue through scientific market demand forecast together with reasonable pricing. It is extensively applied in airline industry as well as other service industry and excellent performance has been achieved. In this paper, the author discusses related conceptions in revenue management and introduces what characterizes a successful application revenue management, further points out that revenue management has considerable potential for make-to-order manufacturers. At the end of the article, one model is presented for optimal pricing and capacity decision.
出处
《西南民族大学学报（自然科学版）》
CAS
2005年第4期636-639,共4页
Journal of Southwest Minzu University(Natural Science Edition)
关键词
收益管理
定价
能力分配
按订单生产
revenue management
pricing
capacity allocation
make-to-order
