摘要
奥运经济是注意力经济,它是由注意力资源的相对集中而给举办城市和国家带来的一种阶段性加速发展的经济现象。奥运经济是品牌经济,通过良好的运作通常能造就一批驰名的产品和企业品牌,对我国奥运场馆、城市基础设施建设与运营,教育、文化和现代制造业、高新技术产业的投资与消费以及旅游业等将产生巨大的商机,同时对我国推动经济结构优化升级、现代化水平的提高、人民生活质量的改善、国民体育素养的提高、学校体育教育的改革、我国的国际知名度和影响力的提升将产生巨大而深远的影响。
Olympic economy is an attention-focused economy. It is an economic phenomenon which periodically can speed up the development of the host cities and countries of the Olympic Games. Olympic economy is a ranked one that can erect some famous trade marks and enterprises through fairly good performance. It will have a strong effect on stadiums, infrastructures, education, culture, modern manufacturing, hi-tech industry, expenditure and investment, travel etc. It can speedup the upgrading of the economic structure, improving the living standard and quality, P.E. education reforms, and enhancing the popularity and the inflnence of our country.
出处
《河南社会科学》
北大核心
2005年第3期37-39,共3页
Henan Social Sciences
关键词
奥运经济
商机
影响
Olympic economy
business opportunity
effect
