摘要
探讨了轨道交通空间广告资源估价的定义与意义,分析了广告资源估价对象的构成与估价原则,重点探讨了影响广告资源价格的因素和估价计算方法,并提出了广告资源估价信息系统的框架.基于上述理论,尝试着对武汉市轨道交通空间广告资源价值进行了初步评估.
The definition of the spatial resource of advertisement for rail transit (SRART) is presented, including the significance of appraisal approach, and the constitution of appraisal objects and appraisal principles. The factors affecting the price of the advertisement resource, and related appraisal approach for it are analyzed. Based on the discussion, a frame of the information system for advertisement resource is proposed. Moreover, an elementary attempt on the appraisal work for SRART in Wuhan is suggested.
出处
《华中科技大学学报（城市科学版）》
CAS
2005年第B05期121-124,共4页
Journal of Huazhong University of Science and Technology
基金
武汉市建设委员会科研资助项目(18).
关键词
城市轨道交通空间
广告资源
估价原则
估价方法
the Spatial Resource of Advertisement for Urban Rail Transit(SRART)
advertisement resource
appraisal principle
appraisal approach
