摘要
高等院校在生存和发展的过程中,难以避免地会出现一些对学校形象带来负面影响的公关事件。面对危机应采取正确的应对策略,以消除危机的负面影响,维护高校形象,促进高校的健康发展。
During the process of the development of college, it is inevitable that some public relation incidents bring negative effects on the image of the school.The school authority should take inducements, and general countermeasures when faced with public relation crisis, to get rid of the negative effect and maintain image, and prompt the sound development of the college.
出处
《成都电子机械高等专科学校学报》
2005年第2期47-49,共3页
Journal of Chengdu Electromechanical College
关键词
高校
公关危机
应对
College Public relation crisis Deal with
