摘要
区域形象战略由理念识别系统、行为识别系统和视觉识别系统组成。良好的区域形象可以促进区域经济的可持续发展。区域形象设计是一项复杂的系统工程,包括从区域形象定位、设计、传播、评价到区域形象管理的主要工作流程。在此理论的基础上,本文提出广西未来一段时期总体形象应定位于连接中国-东盟的最便捷、高效的“经济走廊”和著名的旅游资源大省,并对其形象设计提出了几点政策建议。
Regional identity strategy is composed of mind identity system, behavior identity system and visual identity system. The favorable regional image can promote regional development. Regional image is a complex system engineering, which includes regional image orientation, design, spread and evaluation. Based on the theory, the paper puts forward some policy suggestions of how to develop Guangxi to the best convenient and efficient economic corridor between China and ASEAN and the famous province of tourism.
出处
《南宁师范高等专科学校学报》
2004年第3期13-16,共4页
Journal of Nanning Junior Teachers College
关键词
区域形象战略:要素构成
战略实施
广西区域形象战略
Regional Identity Strategy
element composing
strategical implement
Guangxi Identity Strategy
