摘要
随着经济的纵深发展,多元化经营成为很多企业发展到一定阶段的战略选择,民营企业中的一部分,特别是上市民营企业,为了做强做大,应对市场风险,开始走向多元化战略的发展之路。但发展现状堪忧。文章对比分析多元化经营与专业化经营,提出民营企业实施多元化经营的对策。
With the deep development of economy, diversification has become many enterprises’ strategic choice when they have developed to a certain stage. Some private enterprises, especially some listed private enterprises, begin to seek for a way of diversification strategy, so that they can become stronger and cope with market risks. But the present situation of development is very worrying. This paper compares and analyzes diversification and specialized operation, introducing some strategies of carrying forward diversification.
出处
《邵阳学院学报（社会科学版）》
2005年第2期8-10,共3页
Journal of Shaoyang University:Social Science Edition
关键词
民营企业
多元化
专业化
误区
战略思考
private enterprise
diversification
specialization
misunderstanding
strategic thinking
