基于价值网的医药行业电子商务模式研究被引量：3

A STUDY OF MEDICINE E-BUSINESS MODEL BASED ON THE VALUE-NET

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摘要网络经济时代如何有效地向电子商务化转型是所有行业面临的重大挑战。通过对电子商务演化引发的企业商务模式变革与价值网理论的阐释,构建了基于价值网的医药行业关键业务流程建模;结合医药行业电子商务应用的行业特征、产品特征、渠道特征和顾客需求特征等4维度的分析,得到了适合我国医药行业的6种电子商务模式及其在价值网中的战略定位,为医药行业分析、选择与实施电子商务模式提供有价值的理论指导。 In the information economy era, it's important to enforce e-business transformation for all traditional industries. After a review on the business model change and the value-net theory under the e-business environment, we constructed a model of key business process of the medicine industry, and combining the analysis of industry characters, product characters, channel characters and customer characters of the medicine industry, we got 6 e-business models that fit the medicine industry based on the value-net. Through the value-net model, medicine enterprises can analyze, choose and implement e-business model based on it.(3.

作者曾庆丰黄丽华赵卫东

机构地区复旦大学管理学院复旦大学软件学院

出处《科技导报》 CAS CSCD 2005年第5期28-30,共3页 Science & Technology Review

基金国家863资助项目(2002AA414110) 复旦大学研究生创新基金资助

关键词医药行业电子商务价值网模式研究商务模式网络经济流程建模行业特征商务应用产品特征顾客需求战略定位行业分析理论指导特征和企业业务维度 medicine industry, value-net, e-business model

分类号 F426.7 [经济管理—产业经济] F713.36

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