摘要
网络是大众传播和人际传播高度整合的媒体。网络广告与电子商务的发展密切相关,其核心优势是互动的沟通模式、深度的资讯服务、灵活的媒介策略。有效地利用其优势,深入发掘网络传播互动的特点进行广告活动,是打开网络广告新局面的关键。
The high integration of mass and interpersonal propagation brings forward a media caned cyber. Web-advertising relates much to the development of the electronic business with interactive communication pattern, deep information service and flexible medium tactics as its key preponderance. The critical point of its new phase creation is to explore the interactive features of the cyber propagation and create its expression style.
出处
《孝感学院学报》
2005年第2期70-72,共3页
JOURNAL OF XIAOGAN UNIVERSITY
关键词
网络广告
核心优势
创意
互动性
web-advertising
key preponderance
creation
interactivity.
