摘要
满足人性化需求是包装设计的最终目标。从功能、美感到创新,从安全、实用到环保,都是实现人性化设计的重要环节。在包装设计中保持适当的“度”,注入一定的民族、地域文化符号和个性语言。将产品的品质通过包装媒介用视觉审美元素恰如其分地加以展示,将包装设计同人们的物质需求和情感认同结合起来,形成一种朴实、亲切的现代包装文化,应是包装设计经过了发展、浮燥、探索等过程之后的必由之路。
To meet the humanized demands is the ultimate target of package design. It is the important tache from its functions to aesthetic feeling and creation, from safety and practicality to environmental protection. Keep suitable measure and breathe into some nationality and local culture`s symbols and personality from package media with visual aesthetic elements and integrate the package design, people's hylic demands and emotional identity. We concluded that it should be the only way of package design after experiencing development, fickleness and exploration.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第2期190-191,共2页
Packaging Engineering
关键词
包装
人性化
设计
功能
Package
Humanization
Design
Function.
