摘要
广告是传统营销的重要手段,在网络营销中广告也发挥着重要的作用。目前网络广告具有三种形式,在网络广告形式的基础上把风摩广告界多年的AIDA模式与网络广告的特点相结合制定网络营销中企业所应当采取的广告策略。
Ads is not only an important measure of traditiona l marketing,but also of online marketing.This article introduces several forms of online ads and by coupling a model which has prevailed in ads market ─AIDA wit h the characters in online ads, it laborates some strategies which a company sho uld use in their online marketing.
出处
《商业研究》
北大核心
2005年第10期171-173,共3页
Commercial Research
