摘要
在社会环境因素与网络新闻传播技术因素的综合作用下,致使受众接受网络信息传播的心理预期呈现快速获取最新信息、主动选择有用信息、精确接近深度信息的特征。受众在网络新闻传播过程中拥有的上述心理预期,促使受众获取网络新闻的行为特征呈现出一些新的明显变化:对新闻标题的“第一依赖感”形成,扫描式阅读已经成为网络新闻阅读的主要方式,利用搜索引擎寻找阅读内容。为此,网络新闻写作的方法和技巧也应产生相应的变化,即精心写作新闻标题、制作便于检索的导语和概要、主体要想方设法突出重点新闻要素、灵活安排新闻背景、分层展示新闻的深度信息。
Under the comprehensive influence of social environmental factors and the net-news communication techniques, the audience has got the habit of obtaining the latest information quickly, choosing the useful message initiatively and approaching the deep news actually when receiving net-news communication. The audience’s above-mentioned features make their getting-net-news action bring about some new and clear changes: The first dependence on the news title has formed; Scanning has become the main method of news reading; Search engine has been used to search reading contents. Therefore, the methods and techniques for writing net-news should exert corresponding changes. That is to say, we should elaborately write the net-news titles, make the introductory remarks and summary for the convenience of reference. In addition, the body should manage to project the important net-news factors, flexibly arrange net-news background and slice the deep messages of the news.
出处
《湖南人文科技学院学报》
2005年第1期116-118,共3页
Journal of Hunan University of Humanities,Science and Technology
