摘要
广告艺术随着商品市场进一步饱和、商品的同质化倾向日趋明显和电视传播的普及而兴起。广告艺术具有本质的商业性、意义的附加性、科技和艺术的统一性、意义的"平面感"等独有的艺术特征。"意境"的创构和营造,是广告之所以能成为艺术的关键。
Advertising art is emerging with the saturation of products in the market, increasing homogeneity of products and popularity of TV. Advertising art is characterized by the business nature, added connotation, unity of technology and art and meaningful flat. The creation of artistic conception is an important element of advertising art.
出处
《安徽教育学院学报》
2005年第1期115-118,共4页
Journal of Anhui Institute of Education
关键词
广告艺术
商业性
意境
附加
advertising art
business
artistic conception
added
