摘要
采用文献资料、问卷等研究方法,分析了厦门市体育健身旅游的现状、发展体育健身旅游的功能价值和资源优势。结果表明:研究认为发展体育健身旅游应突出特色,充分发挥厦门旅游资源的整体优势;主体带动,大力培育体育旅游产业新的增长点;多元发展,加快体育旅游特色经济发展的社会化进程;整合品牌,树立鲜明的体育健身旅游城市形象,保证体育健身旅游的可持续发展。
The paper uses the methods of literature review and questionnaires and analyzes the current situation, values of developing tourism industry centered on physical fitness, and its resource advantages. According to the research, it is concluded that to shape its own characteristics and make full use of the resources is very important. There are some suggestions such as cultivating new increasing points, making multi-development, accelerating its process of socialization, creating new brands and establishing a new city image of physical fitness tourism. All these measures will help ensure a sustainable development of physical fitness tourism industry.
出处
《北京体育大学学报》
CSSCI
北大核心
2005年第1期35-37,共3页
Journal of Beijing Sport University
基金
2003年度集美大学校科研基金项目。
关键词
厦门
体育健身旅游
发展
Xiamen
physical fitness tourism
development
