摘要
中国保险市场的全面开放和竞争,给我国保险营销带来了更大的挑战,也提出了更高的要求。我国保险市场营销,应该确实树立正确的保险营销观念,实施整合营销的战略选择,加快我国保险业诚信体系的建设。
With the general opening-up and the intensifying competition of China's insurance market, our insurance marketing is faced with more challenges and higher requirement. To develop the insurance marketing, we should set up correct sense of insurance marketing, implement the strategic selection of conforming marketing, and accelerate the construction of honest system in insurance industry.
出处
《贵州工业大学学报（社会科学版）》
2004年第5期26-28,共3页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
保险营销
营销现状
对策
insurance marketingL
marketing situation
countermeasures
