摘要
排球运动已成为深受广大民众喜欢的体育项目之一,它以娱乐性、对抗性及竞赛结果的不确定性而令人关注。排球运动要保持长盛不衰的发展,必须走"市场化"的道路,通过产业化运作而走向良性循环的轨道。探讨了排球运动"市场化"道路的发展前景。
Volleyball is one of the great favorurite athletic sports with the people. It's amusement antagonism won-definite result makes it the focus of attention. Only if we take it into marketing and the way of good circle, can we keep the volleyball developing. I only inquire it to the vast vistas of volleyball sports marketing from athletic.
出处
《安阳师范学院学报》
2004年第6期51-53,共3页
Journal of Anyang Normal University
关键词
排球彩票
市场化
影响
Volleyball Lottery ticket
marketing
influence
