摘要
根据市场营销学原理,阐述了电信市场细分的必要性,基于影响消费者需求的地理、人文、心理和行为因素,提出了电信市场细分的标准。
Based on the principles of the marketing logistics,this paper expounds t he necessity of the fine division of the telecommunication market,and a ccording to the geographical,human istic,psychological and behaviora l factors in-fluencing the demand of the customers,puts forward the standard of the fine division of the telecommunicatio n market.
出处
《科技情报开发与经济》
2005年第4期133-134,共2页
Sci-Tech Information Development & Economy
关键词
电信市场
市场细分
营销策略
个性化服务
telecommunication market
fine div ision of market
marketing strategy
individualized service
