摘要
探讨了广告和数学的关系．阐述了数学概念、数学符号和数学方法在广告文体、广告策划、广告制作和广告评价中的应用．
It is a discussion of the relationship between advertising and mathematics,and of theapplication of mathematics to the style,the design and evaluation of advertising.
出处
《四川师范学院学报（自然科学版）》
1994年第4期364-369,共6页
Journal of Sichuan Teachers College(Natural Science)
