摘要
品牌延伸是一个品牌外延扩展的概念。从逻辑学来看 ,品牌延伸有其确定的内涵和外延 ,外延是由其内涵决定的 ,而外延的扩大又会使其内涵缩小。界定品牌延伸的内涵和外延 。
Brand extension is a concept of expanding the influence of a brand. In terms of logic, brand extension has its certain intension and extension. Extension is decided by intension, in the meanwhile, the expansion of extension can reduce intension. To define the intension and extension of “Brand Extension” will do much importance to setting up the brand extension strategy.
出处
《湖州职业技术学院学报》
2003年第1期25-28,共4页
Journal of Huzhou Vocational and Technological College
关键词
品牌延伸
内涵
外延
市场策略
核心价值
市场营销
intension
extension
brand extension
famous brand
new product
the type of product
