摘要
体育赞助是当今体育经济的重要一环 ,文章结合奥运会体育赞助的成功范例 ,针对我国体育赞助市场的发展现状 ,提出开拓我国体育赞助市场应注意政府的支持与政策的优惠 ;健全法制管理 ;搞好优势项目和明星效应 ;吸引外资 。
Sports sponsorship is an important part of sports economy. The paper, integrating the successful cases of Olympic sponsorship and aiming at China's actualities of sports sponsorship, puts forward that governments should give the support and preference to explore the economic field of sports sponsorship, perfect the legal system, develop preponderant games and take advantage of sports stars' influences, attract foreign investments and keep up with the world development.
出处
《成都理工大学学报（社会科学版）》
2005年第1期80-83,共4页
Journal of Chengdu University of Technology:Social Sciences
关键词
体育赞助市场
奥运会
sports sponsorship
Olympic Game
