摘要
仿拟是一种修辞现象,在广告中的运用非常普遍。它主要表现为词语和句子的仿拟。它的主要功能有:信息功能、劝说功能以及生动化功能。此外,仿拟的成立要依赖受话者的语言知识。
There are parody of vocabulary and parody of sentences in advertising which perform several important functions: informative and persuasive function, vivifying function. Since parody is frequently employed in advertising, we should pay attention that whether it's successful or not will depend on the readers' knowledge.
出处
《湘潭师范学院学报(社会科学版)》
2005年第1期108-110,共3页
Journal of Xiangtan Normal University(Social Science Edition)