摘要
NII的飞速发展已经成为不可遏制的大趋势 ,internet作为其初级阶段 ,也日益得到重视。厂商应重视自身在 internet中的地位 ,可通过在互联网上低成本发布信息来达到传统媒体要付出很大成本所实现的效果 ,更可灵活、方便地收集到有关产品、竞争对手、顾客反馈等诸多方面的信息。但同时仍应注意同传统市场营销策略的结合 ,以达到对市场信息最大程度的掌握。
he high-speed development of NII has been the tendency unrestrained. As its primary Stage, internet has been taken account increasingly. The corporation must pay more attention to its position on web. They can achieve the result through emitting the information low-costly and so on flexiblely. At the same time, the corporation should pay attention to the combination with traditional market strategy and grasp the market information at most degree.
