摘要
通过文献法、比较法、数理统计法等方法对我国CBA联赛品牌市场化运作的现状进行了分析。研究表明CBA作为一个品牌在体育市场中逐渐成长,经过九年的发展,CBA联赛取得了一定的成绩,但其品牌市场化运作的并不成功,对现状中存在的问题给以了总结,并针对目前存在的问题对其市场策略提出了建设性意见。
By means of documentary,comparison,data analysis ,the authors make a deep analysis on current market status of Chinese professional clubs. The research shows that CBA is growing in the market as a brand,but its operation of market is not successful. This study has summarized its problems of current status and put forward some constructive suggestion on the marketing strategy.
出处
《南京体育学院学报（社会科学版）》
2004年第5期100-102,共3页
Journal of Nanjing Institute of Physical Education
