摘要
采用文献资料、网络查询等方法,对体育用品名牌所具有的优势效应和我国体育用品名牌营造中存在的主要问题进行了剖析,继而提出了名牌营造的关键点,认为核心竞争力是营造名牌的武器,产品质量是营造名牌的基础,创新是营造名牌的生命线,企业文化是营造名牌的灵魂,营销、延伸与保护是营造名牌长胜的保证。
Based on documents and internet research, the super effect of the famous brand of sports goods, and the main problems on building the famous brand of our country were discussed, then we probe into the key aspect about building the famous brand, it is believed that the Key Competitive Ability is a weapon of building a famous brand, the quality of products is a foundation, the creativity is the lifeline, the culture of sports enterprise is the soul, the marketing, the extending and the protecting are a guarantee.
出处
《广州体育学院学报》
北大核心
2004年第6期114-116,共3页
Journal of Guangzhou Sport University
关键词
体育用品
名牌
效应
问题
营造
sports goods
famous brand
effect
problem
building
