摘要
固定价格和折扣价格是两种常用的定价策略 ,各有利弊。消费者面对固定价格时没有心理压力 ,没有价格方面的悬念 ;消费者面对折扣价格时 ,除了接受省钱的好处之外 ,也会在心理上对产品产生悬念。折扣价格的折扣有一个合理的水平 。
Fixed price and discount price represent two price strategies that are frequently used in normal business,involving both apparent advantages and disadvantages.Consumers facing fixed cost may have not psychological pressure and anxiety on future price.When they accept discount price,they will generate the anxiety beyond the satisfaction on price.There should be reasonable level for dicount price;excessive discount may bring about significant negative effect.
出处
《商业研究》
北大核心
2005年第2期100-101,共2页
Commercial Research
关键词
折扣
固定价格
折扣价格
discount
fixed price
discount price