摘要
通过调整价格使商品的总收益增加是价格策略的一种运用方式。为使商品的总收益在价格上调或下调时增加 ,应当根据商品在这一时期内的需求价格弹性 ,确定适当的价格调整范围 ,并根据客观规律创造出最大收益。
Increasing total revenue by adjusting price is an effective way of price strategy. In order to increase the total revenue by huffing or depreciating the price, we should make the price of the commodities in the suitable range according to the elasticity of the requirement to price. Meanwhile, relying on the objective rule to create the maximum total revenue.
出处
《现代财经（天津财经大学学报）》
CSSCI
北大核心
2005年第2期74-77,共4页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
关键词
需求价格弹性
总收益
总收益增量
富有弹性
缺乏弹性
Elasticity of the Requirement to Price
Total Revenue
Increment of the Total Revenue
Rich in Elasticity
Lack Elasticity
