摘要
文中通过图形语言表达的 3个方面:即准确性、创意性与简洁性,阐述了好的创意须依托好的图形得以实现,从而证明了图形语言是广告设计表达的重要手段。以求与同行们一起在利用图形语言表达广告创意上进行深入探讨。
It was expatiated that a good idea has to be expressed by graphic from the three aspects of graphic language, the accuracy, the creativity and the concision. It was proved that graphic language is a crucial means for advertisement design.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第1期176-177,共2页
Packaging Engineering
关键词
图形语言
创意
简洁
Graphic language
Creativity
Concision
