摘要
学报的特色化与品牌化各有其内涵和特征。学报由特色化提升为品牌化有一个发展提升的过程。特色化是品牌化的基础,品牌化是特色化的提升。如果没有特色化和精品的积累叠加及延伸的过程,就不能实现品牌化。它们是相互依存、相互促进、相得益彰的统一体。
The feature and brand of the university journals have their own characters and connotative meaning.There is a developing and promoting procedure when the journal's unique feature is promoted to its fame.The feature is the basis of fame and the fame is the result of promotion.Without the process of accumulating fine products and unique feature,the fame would not come into being.They are an entia of mutual benefiting.
出处
《中央民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2004年第6期138-141,共4页
Journal of Minzu University of China(Philosophy and Social Sciences Edition)
关键词
学报
特色化
品牌化
university journals
feature
fame
entia
