摘要
文中着重探究了色彩表达的情感及象征意义。研究色彩的心理效应的目的并不是传递某些信息 ,而是以她特有的魅力激发人们的情感反应 ,使人们能够运用色彩更好的包装商品 ,从而更好的保护商品 ,美化商品 。
The emotion and symbol of color expression were explored. The purpose of studying the psychological effect of color is not to pass on message, but to stir up emotional reaction by its particular charm. So we can make better use of color in packing goods, protecting goods, beautifying goods and selling goods.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第6期136-138,共3页
Packaging Engineering
关键词
色彩
心理效应
包装
Color
Psychological effect
Package
