摘要
我国企业品牌管理存在着许多问题,出现品牌危机主要是由于厂商缺乏营销调研,适销不对路,缺少诚信,品牌意识薄弱等。我国应该树立中国品牌知名度的强烈意识,通过集中各种力量和资源扩大品牌优势以及走集团化道路等方式加强企业品牌管理。
There are a lot of problems in the brand management of the Chinese enterprises. Emergence of the brand risk can be mainly attributed to the reasons such as deficiency in survey of sales network for some enterprises, failure to meet the needs of market for some goods, shortage in sincerity and trust for some businessmen, and inferiority in brand awareness for some professionals. China needs to establish a strong consciousness of the Chinese distinguished brands, enrich the brand advantage with various powers and resources, and take the path of business group in management.
出处
《中国青年政治学院学报》
CSSCI
2004年第6期97-101,共5页
Journal of China Youth College for Political Sciences
关键词
企业管理
策略
品牌
enterprise management
strategy
brands
