摘要
纵观我国当今大众传播媒介,包括报纸、期刊等纸媒和广播、电视、互联网等电子媒体在内,在新闻宣传中至少存在着15种通病。本文一一列出这些通病的表现和实例,从主观和客观两方面剖析其产生的原因,并提出克服这些通病的对策。旨在促进我国大众传播事业的健康发展,更好地唱响新闻宣传主旋律,迎接新闻信息传播全球化的挑战。
In the masses of advanced medium at present in our country, including newspapers, magazines and electronic medium such as broadcasting, television and internet, there exsist problems.This article shows all the phenomena and examples, analyses the causes at subjective and objective, then find out countermeasures to overcome the problems. It aims at pro-peling the development of the advanced medium, sing the main melody of publicity and accept the challenge of the global transmission of news information.
出处
《培训与研究(湖北教育学院学报)》
2002年第1期75-78,共4页
Training and Research-Journal of Hubei College of Education