摘要
张恨水的《啼笑因缘》是 2 0世纪 30年代中国文坛的一大神话。在这一神话的打造中 ,媒体扮演了极为重要的角色 :报社、出版社、电影公司相互联手 ,形成了《啼笑因缘》的多重立体传播。且整个传播过程精彩纷呈 ,既有精心的策划与包装 ,又有不期而至的新闻点。这一切构成了该作火热出炉的壮观场景。
Zhang Henshui’s Lovers Destiny was a great mythology in Chinese literary world. Medias played a very important role on the creation of the mythology. The cooperation of paper’s agencies, publishing houses and film industries formed numerous and solid spread of the works, which was very magnificent including aborative plan ,packing and the news point beyond expectation in the process of spread . All these formed the elegant scene of the works’ production.
出处
《北方论丛》
2004年第6期44-48,共5页
The Northern Forum
关键词
媒体
传播
受众
media
spread
audience
