摘要
文章分析了绿色文明的兴起对生态旅游的需要,阐述了生态旅游绿色营销体系的三个方 面构成要素,即树立绿色营销理念、制定绿色营销战略、实施绿色营销策略。
The article analyses the need of the zoology tourism for the green civilization, and expatiates on the three composing factor of green marketing system in the zoology tourism: building up the green marketing notion, establishing green marketing stratagem, carrying out green marketing strategy.
出处
《林业经济问题》
2004年第5期300-302,共3页
Issues of Forestry Economics
