摘要
稳定并扩大客源市场是西安旅游业发展的前提。根据国家旅游统计局与抽样调查资料 ,利用数理统计分析方法 ,对 90年代西安国外客源市场的数量变化和主要客源市场现状进行分析 ,说明西安旅游业面临的机遇和挑战 ,得出以改善环境、丰富产品、树立品牌、扩大销售渠道等手段进一步开拓市场的策略。
Stabilizing and expanding the tourist market is the prerequisite for the development of Xian tourism. According to the materials of National Tourist Bureau and spot investigation, by means of statistical analysis, the change of Xian international tourist quantity in the 1990s and the present situation of major tourist market are analyzed. Furthermore, the article refers to chances and challenges which Xian tourist market has to face in the future and gives the strategy of further market expansion, such as environment improving, product enriching, brand setting up, selling channels spreading, etc.
出处
《人文地理》
CSSCI
北大核心
2001年第2期90-92,30,共4页
Human Geography
基金
国家自然科学基金!资助项目 (495 710 2 7)
关键词
西安
旅游
客源市场
拓展
Xian
tourism
tourist market
expansion
