摘要
在阐述电力营销管理基本原理的基础上,指出供电部门在电力营销管理中的不足,并从历史和制度两方面分析了其形成的原因,最后提出了应对的策略。
Based on expounding the fundamental theory of the power marketing management, this paper points out the shortages existing in the marketing management of the power-supply departments, analyzes on the causes of their formation from two aspects of the history and the system, and puts forward some corresponding strategies.
出处
《科技情报开发与经济》
2004年第11期381-383,共3页
Sci-Tech Information Development & Economy
关键词
供电企业
营销管理
电力市场
体制改革
power-supply enterprise
marketing management
power market
system reform
