摘要
作为连锁经营的一种主要形式,特许连锁给特许商和加盟商都带来了快速成功的机会,同时,也给特许商和加盟商带来了一损俱损的风险。
As one main form of the chain manage , franchise chain bring the chance to succeed to franchising trader and joining trader in fast, meanwhile,bring a risk decreased to franchising trader and joining trader too.
出处
《吉林商业高等专科学校学报》
2004年第4期29-30,共2页
Journal of Jilin Commercial College
关键词
特许连锁
特许商
加盟商
franchise chain, franchising trader,joining trader
