摘要
客户关系管理是以客户为中心,以企业与外部的业务交流为主导、以企业的前端业务应用为主的管理模式。对体育场馆实现客户关系管理理念,目的是加强经营者与客户之间的互动交流,主动地、规范地满足客户服务需求,向客户提供个性化的服务,开创高校体育场馆资源管理的新局面。
Customer Relationship Management(CRM)is a managing mode focusing on customers, taking the enterprise and external operation as the lead and the front-end management mode as orientation. The purpose of realizing CRM management is to increase the interactive communication between operations and customers, forwardly to provide service in order to satisfy customers, to provide individualized service, to start a new phase of college and university gym resource management.
出处
《北京体育大学学报》
CSSCI
北大核心
2004年第10期1335-1336,共2页
Journal of Beijing Sport University
关键词
客户关系管理
高校体育
体育场馆管理
customer relationship management(CRM)
college and university sports
gym management
