摘要
在当今经济全球化的背景下,外贸企业所面临的挑战是非常严峻的,文章通过案例研究的方法,对本人所主持的加拿大龙波项目前期运作情况进行了系统分析,总结出对于现今外贸企业在失去优势的情况下,如何通过创新的业务转型变被动为主动,化不利为有利,从而步步为营,突破目前发展的瓶颈。
The foreign trade enterprise comes to face a serious challenge with Economical Globalization. Through case studies, the article systemically analyzes the preliminary operation of Canada Dragonwave Project of which I am in charge. It sums up how the foreign trade enterprise that has no related advantages itself breaks through bottleneck of the present development with innovative transform.
出处
《华东经济管理》
2004年第5期161-163,共3页
East China Economic Management
关键词
外贸
策划
创新
foreign trade enterprise
strategy
innovate
