摘要
MMS手机市场的启动归根结底要靠MMS业务的推广,具体而言涉及运营商的市场促销策略、手机厂商的推广策略、内容供应商的内容提供、用户的换机需求等方面如果将彩信再造为移动数据产业链的杀手级业务,运营商要联合终端生产厂商和内容供应商共同关注如下问题:重视价值链中良好关系的建立,内容提供要更丰富,努力冲破互联互通壁垒,彩信手机供应更加多样化,彩信手机价格将分化。
The startup of MMS mobile phone market will rely on the generalization of MMS service. In concrete, it relates to operator's the market promotion strategy, handset vendor's generalization strategy, content provider's content provision and user's requirement for mobile phone replacement. If MMS is to be made killer service in mobile data industry chain, operators need to cooperate with mobile terminal manufacturers and content providers to focus on the following problems: to attach importance to the establishment of good relationship in the value chain, to provide more colorful content, to break the bulwark of interoperability, to provide more diversified MMS mobile phones, then the price of MMS mobile phones will be differentiated.
出处
《世界电信》
2003年第3期38-42,共5页
World Telecommunications
