摘要
本文从网络广告的概念、形式及特征出发,分析了现阶段网络广告存在的几个突出的法律问题:主体资质难以定位问题、真实性问题、不正当竞争问题、隐私权保护问题、网络广告骚扰问题、隐性广告突出问题、网络广告管辖问题等,并提出了相应的对策。
This paper, proceeding from the concept, the form and characteristics of network advertisement, analyzes its several noticeable legal issues existing at the present stage, i.e. difficulty in its subject qualification orientation, its authenticity, illegitimate competition, protection of privacy, harassing of advertisements, recessive advertisements, administration of the network advertisement, etc. Based on the above points, the corresponding countermeasures are put forward.
出处
《金华职业技术学院学报》
2004年第3期94-97,117,共5页
Journal of Jinhua Polytechnic
