摘要
儒商是指以儒家思想为主导思想 ,以儒家伦理道德规范为核心道德观和价值观的商人。作为一个群体 ,儒商具有注重仁爱、讲求诚信、自强不息、勇于创新、严于律己、克勤克俭 ,以及主张以义制利、贵“和”、重亲情等内在本质。在当代社会 ,儒商只有全面分析自身内质 ,发扬其中的进步因素并赋予其时代内容 ,克服其中的消极因素 ,才能不断发展和完善自身。
The Confucian merchant is the merchant who uses Confucian thought as its main direction and uses Confucian ethics as its core morality and outlook of value. As a group, it has the inner essence which includes paying attention to kindheartedness, being particular about sincerity, 'constant striving', having the courage to bring forth new ideas, strictly restrict oneself, hard-work and thrifty, advocating using justice restrict interests, cherishing 'harmony', treasuring spouse's feeling. The Confucian Merchant must overally analyse its inner essence, develop its advancing factors and vest it with the new modern contents, overcome its negative factors in order to develop and improve itself in modern society.
