摘要
通过分析广告投入对销售的影响,建立广告投入策略的模型,讨论了不确定环境下的最优广告投入量,并用模拟近似法进行应用实例分析,从而得到模型参数的变化对最优策略的影响.
In the process of practically selling merchandise retailers often stimulate demand of items sold by them through advertisement investment policy feasibly and scientifically. In this paper, the optimal advertisement cost under uncertainty environment is proved. An applied example is showed and the effect parameters of model on the optimal policy are provided.
出处
《佳木斯大学学报（自然科学版）》
CAS
2004年第3期420-422,共3页
Journal of Jiamusi University：Natural Science Edition
关键词
最小二乘法
销售的饱和水平
衰减因子
参数估计
least square method
saturation level sold
factor that decay
the parameter estimation
