摘要
由于Internet的普及、信息技术的巨大进步,以万维网生活方式和工作方式为特征的“e社会”已经诞生。在未来5到10年内,旅游业大部分传统的营销渠道将会被网络所取代。如果旅游企业不能迅速转变经营观念,调整营销策略,将失去主要客源市场,而且由于技术上的落后,还将无法与其他企业,特别是国外企业进行正常的业务往来。近两年,新疆旅游业网络营销发展速度非常快,本文试图对其现状及发展趋势进行概括。
The E - Society has appeared along with population of Internet and progress of information technology . The people can live on and work with the network. In next five or ten years, the most traditional marketing channel of tourism will be replaced by network. The tourism will lost customer if they didn't change their management concept and marketing policy. Moreover they can't trade with other corporation because of their old technology, especially trading with national corporations. Recently the network marketing has made a great progress in Sinkiang, we want to describe its develop and trend in this article.
出处
《乌鲁木齐职业大学学报》
2004年第2期18-20,共3页
Journal of Urumqi Vocational University
