摘要
信息作为一种无形的资源和社会财富 ,在信息社会里发挥十分重要的作用。开发利用信息进行信息营销是新世纪市场营销的新观念。本文在分析信息营销出现背景的基础上提出了两类信息营销 ,即以信息为最终商品的营利性信息营销和以信息作为手段和工具的辅助性信息营销 。
As a kind of invisible resource and social wealth,information plays an important role in the information society.Exploiting information in information marketing is the new idea in the marketing of the new century.This article discusses two types of information marketing-assistant information marketing and profitable information marketing.The former takes information as a tool,while the latter takes it as a product.And then successful cases are given according to the two types of information marketing.
出处
《现代情报》
2004年第8期38-40,共3页
Journal of Modern Information
关键词
信息营销
信息银行
市场
information marketing
information bank
market
