摘要
本文在总结欧美、日本、台湾森林浴场研究成果的基础上,就国内森林浴场的诉求定位客源市场定位、品牌战略、网络营销策划等问题进行了探讨,并提出了相应的对策。
After a general review of the development of forest-shower yard in Europe, America, Japan and Taiwan Region, issues such as market standing, potential customers, brand strategy, and e-marketing are discussed, some corresponding measures are offered.
出处
《深圳职业技术学院学报》
CAS
2004年第2期78-80,共3页
Journal of Shenzhen Polytechnic
关键词
森林浴场
推广
策划
forest-shower yard
development
plan
