摘要
网络媒体崛起和兴盛之后,转型成为传统媒体发展的关键词。自1995年《中国贸易报》建站以来的20年中,报纸数字化、网络化转型虽持续进行,但成功者寥寥。究其原因,一方面,传统媒体难以跟上数字媒体跨越式的发展步伐;另一方面,难以摆脱自身的问题和障碍。报网转化的过程中,报纸在内容建设、渠道开拓和受众选择等核心问题上面临重重困难。总结这些问题,有益于传媒寻找到最为适合自身的发展路径。
After the rise and prosperity of network media, transition has been the key word of traditional media development. Even though the network transition has been an ongoing process in two decades since the establishment of China Trade News, there are very few winners. One reason is that the traditional media couldn't keep up with the leapfrog evolution of digital media. The other reason comes from the inevitable problems and difficulties of the newspaper digitization. During the transition of newspaper and network, the newspaper faces with the core problems on content construction, channel development and audience selection, which are the crucial difficulties hindering the whole transition.
出处
《编辑之友》
CSSCI
北大核心
2015年第10期12-15,共4页
Editorial Friend
关键词
报纸数字化
内容转型
渠道拓展
受众定位
newspaper digitization
transition of content
channel development
audience selection
