摘要
电子商务营销借助互联网可以实现商务活动的高效率与低成本,给资源匮乏的中小企业带来更多发展机会,有利于其取得更好的经济效益。在对中小企业电子商务营销发展现状进行梳理的基础上,分析了中小企业电子商务营销存在的误区。
E-commerce marketing by means of the internet can achieve high efficiency and low cost, bring more development opportunities for SMEs lack of resources, and help SMEs to achieve better economic efficiency. This article analyzes the misunderstanding existing in SMEs e-commerce marketing based on combing the current situation of development SMEs ecommerce marketing, and puts forward countermeasure to strengthen the development.
出处
《价格月刊》
北大核心
2014年第6期74-77,共4页
关键词
中小企业
电子商务
营销方式
误区
SME e-commerce marketing pattern misunderstanding
