摘要
本文分析了成都市旅游纪念品营销现状，发现其存在产品同质化明显、质量参差不齐、商业化严重、销售渠道单一等问题。并从产品、价格、渠道和促销方面对成都旅游纪念品营销策略提出了建议。
Chengdu tourism souvenirs marketing are analyzed in this paper the status quo, found that the existence of obvious, quality is uneven, product homogeneity serious commercialization, marketing channels of a single problem. And from the aspects of product, price, channel and promotion marketing strategy of chengdu tourism souvenirs are proposed.
出处
《经济视野》
2013年第12期-,共2页
Economic Vision
