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不确定情境中估计判断的锚定效应概述 被引量:5

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摘要 锚定效应是个体在不确定情境中的判断、估计或决策会受到初始信息的影响,使得随后的估计偏向初始锚的一种判断偏差现象;有关的理论解释主要有锚定与调整理论、选择通达机制、双加工机制等。实证研究表明,在政治活动、司法实践、商业谈判、医疗诊断、价格预期、消费、投资、经营和管理等众多领域都存在显著的锚定效应。
作者 郑立明
机构地区 上海政法学院
出处 《现代管理科学》 CSSCI 2013年第12期47-49,共3页 Modern Management Science
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参考文献12

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二级参考文献110

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