摘要
受众的心理、态度、情感会影响宣传的效果,作为宣传工作者在开展宣传工作时应考虑受众到底在想什么,他们的内心活动到底有哪些特征,[1]根据这些特征来选择宣传内容、制订宣传方式,宣传才能取得良好的效果。宣传是一项系统工程,在宣传过程中,贯串着一系列战略、战术和方法问题。宣传工作者在开展工作中必须尊重宣传规律,遵循受众心理规律,讲求科学的宣传观,不断改进创新,打动受众的心,改变受众的态度,激发受众的情感,才能取得预期的宣传效果。
Psychological, emotional attitude of the audience will influence the effect of publicity, as a worker in the publicity work should consider what the audience to think about, what feature in their mind, [1] to select the propaganda content, according to these characteristics make publicity, in order to achieve good results. Publicity is a systematic engineering, in the promotion process, through a series of strategy, tactics and method. The propagandist must respect for the law in carrying out the work, follow the audience psychological rules, with the scientific concept of propaganda, constantly innovate, touch the hearts of the audience, change the audience's attitude, stimulate the audience's emotion, to achieve the expected publicity effect.
出处
《佳木斯教育学院学报》
2013年第5期280-280,共1页
Journal of Jiamusi Education Institute
关键词
受众
高职院校
宣传
质量
内涵建设
audience
vocational college
publicity
quality
connotation construction
