6PARK D H, LEE J, HAN I. The effect of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement [ J ]. International Journal of Electronic Com- merce, 2007, 11 (4) : 125-148. 被引量：1
7KIM S M, HOVY E. Determining the sentiment of opinions [ C] //Proceedings COLING-04, the Conference on Computa- tional Linguistics. Geneva, CH, 2004 : 1367-1373. 被引量：1
8DING Xiaowen, LrU Bing, YU P S. A holistic |exicon-based approach to opinion mining [ C ] //Proceedings of WSDM' 08, ACM, Feb, 2008: 231-239. 被引量：1
9YANG Z L, JUN M. Consumer perception of e-service quality from internet purchaser and non-purchaser perspectives [ J ] Journal of Business Strategies, 2008, 25 (2) : 59-81. 被引量：1
